{"version":"1.0","provider_name":"V\u0130VA MEDYA","provider_url":"https:\/\/vivamedya.com\/radyo","author_name":"vivamedya","author_url":"https:\/\/vivamedya.com\/radyo\/author\/vivamedya\/","title":"Maza\u011fa radyosu nedir? - V\u0130VA MEDYA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"q4R2bfIfYm\"><a href=\"https:\/\/vivamedya.com\/radyo\/mazaga-radyosu-nedir\/\">Maza\u011fa radyosu nedir?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/vivamedya.com\/radyo\/mazaga-radyosu-nedir\/embed\/#?secret=q4R2bfIfYm\" width=\"600\" height=\"338\" title=\"&#8220;Maza\u011fa radyosu nedir?&#8221; &#8212; V\u0130VA MEDYA\" data-secret=\"q4R2bfIfYm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/vivamedya.com\/radyo\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/vivamedya.com\/radyo\/wp-content\/uploads\/2018\/03\/magaza-radyosu-nedir.webp","thumbnail_width":900,"thumbnail_height":600,"description":"D\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de markalar ma\u011faza radyosunu tercih etmek zorunda kal\u0131yorlar.\u00d6zellikle \u00e7ok bayili firmalar i\u00e7in radyo olmazsa olmazlardand\u0131r. \u00c7\u00fcnk\u00fc bir ma\u011faza her ne kadar logosuna, konseptine, etki alan\u0131na, fiyat politikas\u0131na \u00f6nem verirse versin, ma\u011faza radyosu olmadan stat\u00fcy\u00fc ve kurumsal imaj\u0131 tamamlayamaz. Ma\u011faza radyosu veya kurumsal radyo teknolojinin geli\u015fmesiyle birlikte \u00f6nem kazanm\u0131\u015f ve t\u00fcketiciye do\u011frudan ula\u015f\u0131m arac\u0131 olmu\u015ftur. Ma\u011fazalarda \u00e7alan m\u00fczikler ile birlikte ancak \u00fc\u00e7 boyutlu ma\u011faza konseptini tamamlamak demektir. Bir marka ma\u011fazas\u0131nda m\u00fczik yay\u0131n\u0131 ve anons sistemi kullan\u0131yorsa o markan\u0131n t\u00fcketiciye do\u011frudan hitap etme eri\u015fimi imkan\u0131 sa\u011flar. Ma\u011faza M\u00fczikleri \u0130\u00e7in Yasal H\u00fck\u00fcmler T\u00fcm sanat dallar\u0131nda oldu\u011fu gibi m\u00fczikte de bir \u015fark\u0131 \u00fcretildi\u011fi andan itibaren telif hakk\u0131 kapsam\u0131na girer. \u00d6rne\u011fin bir \u015fark\u0131c\u0131 plak \u015firketiyle anla\u015f\u0131p alb\u00fcm yapmak istedi\u011finde \u00f6nce Meslek Birliklerinin \u00fcyesi olmak durumundad\u0131r. Meslek Birlikleri (M\u00dcYAP, MESAM, MSG, M\u00dcYOB\u0130R, M\u00dcZ\u0130KB\u0130R) sanat\u00e7\u0131n\u0131n, bestecinin ve aranj\u00f6r\u00fcn telif haklar\u0131n\u0131 koruma alt\u0131na alan derneklerdir. Herhangi bir sanat\u00e7\u0131 resmi olarak alb\u00fcm \u00e7\u0131kard\u0131ktan sonra \u015fark\u0131s\u0131n\u0131 radyolarda, klibini TV kanallar\u0131nda ve internet sitelerinde dinleyip, izleyebiliyoruz. Bu dinlenen ve izlenen \u015fark\u0131n\u0131n toplam yay\u0131nlanma veya t\u0131klanma say\u0131s\u0131na g\u00f6re yay\u0131nc\u0131 kurulu\u015flar taraf\u0131ndan sanat\u00e7\u0131 ad\u0131na Meslek Birliklerine telif bedelleri \u00f6denir. Ayn\u0131 kural kurumsal radyo i\u00e7in de ge\u00e7erlidir. E\u011fer bir ma\u011faza sanat\u00e7\u0131n\u0131n izni olmadan \u015fark\u0131s\u0131n\u0131 kendi ma\u011faza radyosunda\u00a0 \u00e7al\u0131yorsa yap\u0131lan m\u00fczik yay\u0131n\u0131 illegal olur. Bunun i\u00e7in i\u015fletme Meslek Birliklerine \u00fcye olarak ma\u011fazas\u0131nda m\u00fczik \u00e7almak i\u00e7in izin almal\u0131 ve buna kar\u015f\u0131l\u0131k telif bedeli \u00f6demek zorundad\u0131r. T\u00fcm platformlarda oldu\u011fu gibi bu \u00f6denen bedel dernekler arac\u0131l\u0131\u011f\u0131yla sanat\u00e7\u0131n\u0131n taraf\u0131na ge\u00e7ecektir. Kurumsal radyo yay\u0131nc\u0131l\u0131\u011f\u0131nda hizmet sa\u011flay\u0131c\u0131 veya ma\u011faza sahibi telif hakk\u0131 \u00f6dememesi durumunda 4.000\u20ba ile 200.000\u20ba aras\u0131nda para cezas\u0131 ve \u00f6denmemesi durumunda hapis cezalar\u0131 bulunmaktad\u0131r. Hi\u00e7 ummad\u0131\u011f\u0131n\u0131z anda i\u015fletmenize avukatlar polisler ile birlikte sizi ziyaret edebilir ve \u00e7ald\u0131\u011f\u0131n\u0131z m\u00fczikleri denetleyebilirler. O y\u00fczden kurumsal radyo yay\u0131n\u0131 yapmak i\u00e7in t\u00fcm yasal sorumlu\u011fun bilincinde olmal\u0131s\u0131n\u0131z."}