Frequently Asked Questions

Yes. With a single corporate contract, all your branches gain legal music broadcasting rights. Whether you have 10 or 1000 branches, all your stores are under central protection, and the legal responsibility belongs entirely to Viva Medya.

Viva Medya has been producing its own music library since 2014 and has had zero copyright lawsuits to date[cite: 5]. The 100% financial and moral rights of all works in our library belong directly to Viva Medya within the scope of International Copyright Laws and treaties. We are not an intermediary platform; we are the direct producers and legal rights holders of the music[cite: 5].

No. The Viva Medya archive is completely exempt from global Performance Rights Organizations (PROs) and local collecting societies worldwide. When working with us, you do not need to pay any extra licensing fees, become a member, or make a contract with these institutions.

Absolutely. Attached to our contract, an official "Copyright Exemption Certificate" declaring our company's rights ownership is delivered to your business both physically and digitally to be presented during possible inspections by official professional associations and law enforcement[cite: 5]. To feel completely secure and well-informed about the process, you can review our Legal Guarantee page[cite: 5].

We have 3 different broadcasting technologies developed according to your business's internet infrastructure, number of branches, and broadcasting needs:

1. VM Smart Stream: This is our plug-and-play system designed for SMEs and single-branch businesses, working with the convenience of Spotify or YouTube Music[cite: 5]. It does not include announcement planning; you simply choose from Viva Medya's licensed lists (Pop, Lounge, etc.) and start broadcasting[cite: 5].

2. VM Radio Player (Offline): Ideal for multi-branch businesses, this desktop software downloads music to the local disk[cite: 5]. Your broadcast will not stop even if the internet is disconnected[cite: 5]. It is the most comfortable solution for announcement and advertisement management[cite: 5].

3. VM Web Player (Online): Recommended for brands with 100+ branches, this is a 100% cloud-based automation using a world-renowned professional radio infrastructure (AzuraCast)[cite: 5]. The music and announcements of all branches are planned and reported second by second from the center[cite: 5].

Our biggest difference is that we do not leave your business alone with an unmanned panel and an uncertain legal ground[cite: 5]. We always start the process with the assurance of a mutual "wet-signed contract"[cite: 5]. During the service period, our music directors prepare custom lists for your brand, while our legal consultants protect you legally[cite: 5].

We highly recommend questioning the source accuracy of sites operating with a "sign up and listen" logic[cite: 5]. The fact that songs are produced with AI does not directly mean they are "copyright-free" or "exempt from professional associations"[cite: 5]. In the event of a possible inspection or lawsuit, having a strong commercial contract behind you and an expert human force to accompany you in the process is of critical importance for your brand's security[cite: 5].

Yes, you can. Since you will play our 100% legal repertoire in your stores the moment you start working with Viva Medya, you can safely terminate your current local or global PRO contracts and instantly get rid of high licensing costs.

During the inspection, simply present the "Copyright Exemption Certificate" we delivered to you both digitally and physically (wet-signed)[cite: 5]. This document proves that the legal rights of the music playing belong to Viva Medya[cite: 5]. In case of any objection, our legal department will directly intervene in the process and protect your business as required by our contract[cite: 5].

Absolutely. Whether it's Pop, Global Pop, Deep House, or Chillout, all genres and songs in our library are within the scope of exemption. Thanks to these works produced in our own library, you will not encounter any surprise copyright claims[cite: 5].

No. The Viva Medya contract protects the broadcasts you will make from the date it is signed[cite: 5]. Since retroactive fines cover previous violations, they cannot be canceled by our contract; however, you will eliminate all future legal risks[cite: 5].

Yes, your risk of getting fined is very high[cite: 5]. Individual Spotify, Apple Music, or YouTube Premium accounts are sold strictly under "personal use only" terms[cite: 5]. Broadcasting from these platforms in a commercial venue is a copyright infringement[cite: 5]. Viva Medya directly provides you with a "Public Performance" commercial broadcasting license[cite: 5].

The Viva Medya license covers "recorded broadcasts" (In-store background music) in your business[cite: 5]. For the popular works played by live musicians performing on stage, you must separately obtain a "Live Music License" from the relevant PROs[cite: 5]. The two are completely independent legal situations[cite: 5].

It is sent via both[cite: 5]. Immediately after system activation, a digital copy of the document is sent as a PDF to your authorized e-mail address[cite: 5]. The wet-signed and stamped original document is delivered to your headquarters via courier along with your invoice[cite: 5].

No. The Viva Medya contract covers the "public performance in physical venues" of the works[cite: 5]. The synchronization (Sync License) of songs in digital media, videos, or advertisements is not included in this contract[cite: 5]. Digital advertising music usage requires a separate licensing agreement[cite: 5].

If you are using our VM Radio Player (Offline) system, the broadcast will absolutely not stop because this JAVA-based software has the feature to work offline without being affected by internet outages[cite: 5]. Music is downloaded to the local disk[cite: 5]. However, our cloud-based systems like VM Web Player or VM Smart Stream require an active connection[cite: 5].

Our VM Radio Player software is designed to work fully compatible directly with all Windows operating systems[cite: 5]. For Mac operating systems or mobile devices (Android Tablet, Android Box), you can easily broadcast via our cloud-based VM Web Player or VM Smart Stream technologies[cite: 5].

No, there are no extra hardware costs or shipping wait times[cite: 5]. VM Web Player works 100% cloud-based over virtual servers using the AzuraCast infrastructure preferred by professional radio stations[cite: 5]. You can start broadcasting directly with your password from any device that can connect to the internet[cite: 5].

No. In order to prevent password sharing, our software infrastructure is equipped with a special multi-session protection (Heartbeat) that pings the server every 5 minutes in the background[cite: 5]. When a password is used on more than one device, the system detects a license violation and automatically cuts the broadcast[cite: 5]. Each physical branch must have a unique contract and license[cite: 5].

The biggest advantage of the VM Radio Player (Offline) system is that it only uses the internet for updates and generates low internet traffic during broadcast[cite: 5]. Therefore, it absolutely does not slow down your sales (POS/cash register) network[cite: 5]. Our Online (Cloud) systems are optimized not to strain the network by using HLS (FFmpeg sliced broadcast) technology, which minimizes data size[cite: 5].

To ensure corporate discipline, all broadcast management (announcements, music style, and timing) in VM Radio Player and VM Web Player systems is centralized, and staff cannot intervene[cite: 5]. However, in the "VM Smart Stream" system, which we developed specifically for SMEs, staff can choose from corporate lists such as Pop, Lounge, Jazz prepared by Viva Medya editors[cite: 5].

In addition to standard computers, our broadcast solutions can be easily operated via Android Boxes or Android Tablets[cite: 5]. If you have a Smart TV with an Android operating system or if you have connected an Android Box to your TV, you can run the system directly on these screens[cite: 5].

Yes. Our VM Radio Player desktop automation starts automatically in the background with the operating system whenever your computer is turned on[cite: 5]. Your store's corporate broadcast continues uninterrupted without the need for branch staff to find and open the application or enter a password every morning[cite: 5].

Our music library is updated regularly every month to ensure that the same tracks do not repeat in our clients' stores[cite: 5]. Our archive consists of thousands of premium works, carefully selected by stripping away unnecessary songs, and produced with our arrangers and artificial intelligence technologies[cite: 5].

Absolutely. We are not an ordinary background music provider; we are Turkey's first artificial intelligence (A.I.) supported music factory[cite: 5]. The Deep House, Global Pop, or Chillout style songs we produce are generated with professional licensed tools (e.g., using "clean" prompts suitable for radio) and have the same high-standard studio quality you hear on national radios[cite: 5].

Yes. If you want to play the works of well-known famous singers (mainstream) heard on radios or music channels in your commercial venue, you have to pay serious licensing fees to global and local PROs. To help you avoid these high costs, we save you from this risk by offering high-quality "Global Pop" or alternative works entirely produced by us, to which we own all global legal rights.

Yes. Since Viva Medya is a music factory with its own studios, arrangers, and innovative artificial intelligence infrastructure, it can produce concept songs and audio identities that reflect the spirit of your brand (for example, a Lounge or Jazz theme exclusive to your store)[cite: 5].

Of course. Since in-store broadcasts appeal to customers of all age groups, our entire music archive is designed in accordance with retail standards[cite: 5]. Especially "clean" structures are used in our song production processes, and words containing slang/profanity are strictly not included in our library[cite: 5].

To not compromise copyright security, employees do not have the authority to add well-known (copyrighted) popular songs to the archive or to inject songs into the system from their own phones[cite: 5]. The broadcast stream is selected solely from the 100% legal and royalty-free pool provided to you by Viva Medya[cite: 5].

Yes. Especially in our VM Web Player (Online) system, automatic broadcast streams that change according to the rhythm of the day can be constructed by making hourly and minute-based plannings over the cloud (e.g., "Restaurant Calm" in the morning, "Cafe Dynamic" templates at noon)[cite: 5].

Yes. We know very well the importance of special days in the retail sector[cite: 5]. We have special templates and rapid scenarios for periods such as flow changes during Ramadan, Valentine's Day concepts, or New Year, both musically and in terms of corporate communication[cite: 5].

Viva Medya's goal is to lighten your operational load ("Let Broadcasters Do This Job")[cite: 5]. Instead of sequencing songs one by one, you select corporate lists or sectoral templates such as "Pop", "Jazz", or "Lounge" prepared by our music directors[cite: 5]. The system (e.g., VM Smart Stream) automatically plays the music in a smooth flow suitable for your brand concept[cite: 5].

Yes. Corporate announcements, ad spots, and campaign announcements strategically placed within the music broadcast are prepared with professional voiceover artists and advanced artificial intelligence tools[cite: 5]. Our goal is beyond playing music; it is to transform your store into a sales-oriented national radio station[cite: 5].

As Turkey's first "AI-Supported Music Factory," we have a very fast operational power[cite: 5]. The announcement or ad texts you submit are usually voiced in our studios within 1-2 business days and directly included in the broadcast stream in your branches[cite: 5].

Yes, you can. Targeted (regional) announcement plannings can be made for different branches or regions according to businesses' marketing strategies[cite: 5].

Absolutely. According to our clients' requests, ads and announcements can be coded into the system at desired minute intervals[cite: 5]. For example, timings such as "1 ad every 2 minutes" during campaign periods or "1 corporate sweep every 10 minutes" on standard days can directly influence customers' purchasing decisions[cite: 5].

Yes. We can produce in-store informative announcements in many languages such as English, Russian, and Arabic for hotels, restaurants, or malls located in tourist spots[cite: 5], using our professional voiceover staff or AI voice generation tools.

Of course. We can integrate the ready corporate jingles, ad spots, or special messages recorded by your executives on special days (holidays, New Year, etc.) into our system and ensure they are broadcast in any branch you wish[cite: 5].

Yes. Just like a national radio station, thanks to our corporate automation software (VM Radio Player and AzuraCast-backed VM Web Player), the background music automatically lowers its volume (ducking) when an announcement cuts in[cite: 5]. At the end of the announcement, the broadcast returns to its original volume level with a smooth transition[cite: 5].

Yes. We can do timed planning (cron) second by second via our central automation systems[cite: 5]. You can lighten the operational load of your staff by placing special warning announcements precisely at your stores' closing times[cite: 5].

Our pricing is entirely based on the number of branches, not the square meterage of your store[cite: 5]. Thanks to the "Perfect Pricing Engine (Matrix)" infrastructure we developed, error-free and transparent pricing is generated for 1 branch up to 1,000 branches[cite: 5].

Absolutely. We have a special 14-step pricing algorithm that works with a "logarithmic bucket system" for multi-branch retail chains and brands[cite: 5]. As your number of branches (volume) increases, the unit cost you pay per branch automatically drops[cite: 5].

Since we provide a B2B (business-to-business) service, our contracts and licensing are established on an "annual" basis as a standard. We use secure global payment infrastructures for safe credit card collections.

Our service is based on annual licensing[cite: 5]. 12-month contracts are arranged to formalize the "Copyright Exemption Certificate" and music usage license provided to you[cite: 5]. At the end of the year, depending on your satisfaction, your contract is renewed[cite: 5].

Our operations team steps in the moment your payment is approved[cite: 5]. Following the secure payment process, a "Service Delivery and Activation Protocol" is issued to document that the system has officially started. With this protocol, your accounts are activated within the same day and your broadcast passwords are delivered[cite: 5].

B2B commercial contract rules apply[cite: 5]. To ensure flawless service, test broadcasts are carried out initially (such as the special test panels we provide to major brands)[cite: 5]. In case of software or musical dissatisfaction, our support team instantly generates solutions[cite: 5].

No. Viva Medya is a software and music factory[cite: 5]. We do not perform physical sound system hardware operations (such as speaker, amplifier sales, or cable laying)[cite: 5]. Our systems are designed to be plug-and-play, integrating seamlessly with your existing audio infrastructure[cite: 5].

Yes. You can instantly start using our systems by connecting a standard computer, an Android Box device, or an Android tablet already available in your store to your existing amplifier (sound system)[cite: 5]. You do not need extra, complex hardware[cite: 5].

Corporate communication is very important for businesses[cite: 5]. For potential technical support requests or announcement flow changes, you can reach our operations team very quickly through our dedicated support line via WhatsApp Business and rapid scenario templates[cite: 5].

Yes, it will be valid. The copyrights of the works in our music library (with a royalty-free production model) belong entirely to Viva Medya[cite: 5]. This allows you to use our broadcasts legally and safely not only in Turkey but also in branches you open anywhere in the world[cite: 5].

We are the direct producers of our own Music Factory (not an intermediary institution)[cite: 5]. However, for large projects, chain store installations, or technology partnerships (Shared Station logic)[cite: 5], we can develop custom B2B dealership or partnership models with corporate firms. You can send us your project details via our contact page.